Nike’s reflective jacket will make medal winning Olympians glow with every click

A performance apparel making way to the Olympics is Nike’s 21st C. Windrunner V – a reflective jacket made in collaboration with renowned artist Marcus Gaab. You’ll ask why do we need a jacket with highly reflective properties at Olympics, isn’t it best for nighttime activities like running to riding a bike? I agree, but Nike with its more of an athletic-type apparel wants to make the Nike sponsored medal winners in London to shine brighter than the others.

Nike’s 21st C. Windrunner V features a dotted trademark V-shaped chevron on the chest and perforations for ventilation on the back. The jacket also embeds hyper reflective shell, which brightens in a suitable light or say when photographer takes a shot. This means the athletes from United States, Brazil, Kenya, and Estonia (that will wear Nike sponsored clothing in Olympic) will shine brighter than the other competitors with every flash photo taken, each time the stand on the podium.

Via: FastCoDesign